Each card portrays a classic brand icon -- such as Charlie the Tuna or Juan Valdez -- or a slogan, like "Just do it" or "They're Gr-r-reat!" Players can collect the cards by visiting sponsor Web sites, by answering quiz questions about brands, and by inviting friends to join.
The idea is to get users "as young as 8-years old, as well as adults" immersed in the "fun" of Advertising Week (taking place the week of September 26 in NYC).
Do people love advertising this much? Now, I'll agree they feel positive about brands and they will accept ads in exchange for free content, but I can't imagine folks eager to collect digital cards that represent McGruff the Crime Dog and the Morton Salt Girl.
But what do I know? Seems the organizers hosted a similar trading card game last year, and around 100,000 people registered.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.