Enrico Altavilla writes to note that Google guidelines for Italian webmasters have taken a turn for the worse. After helping them eliminate some translation errors two years ago, he was shocked to find the material reverted in July. He writes:
Back in January 2003, Google.it's guidelines for webmasters (1) were full of translation errors and many Italian webmasters were puzzled by the misleading and meaningless information published on Google.it web site.
So, I sent a correct version of many phrases to the Google translation team, they thanked me with some merchandise and they published a corrected version of their italian guidelines, that you can currently see only in this Archive.org cached page.
The correct version has been on Google.it web site until last July (I can't be more precise), when I noticed that the guidelines reverted to the two years old errors-filled version. This change is producing (again) doubts and questions on webmasters and SEO Italian forums.
I published an article about this problem on my SE related news service and of course I contacted again the translation team to submit the issue. That was on July 17 2005 and since then they did nothing.
That big of a deal? Well, you can judge yourself. Here's how he says the material translates, from what was there, to what's there now, bold noting the changes:
Original: "Keep the links on a given page to a reasonable number (fewer than 100)."
Italian: "Keep the links to a given page to a reasonable number (fewer than 100)."
Original: "In particular, avoid links to web spammers"
Italian: "In particular, avoid links to sites that send unsolicited emails"
Original: "Don't employ cloaking or sneaky redirects."
Italian: "Don't employ cloaking or unaccepted redirection commands."
Original: "Avoid 'doorway' pages created just for search engines, or other "cookie cutter" approaches"
Italian: "Avoid 'doorway' pages created just for search engines, or other approaches to suppress [browser] cookies"
Original: "It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it."
Italian: "It's not safe to hypotize that Google approves a web page just because no deceptive techniques were adopted."
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.