Word in this news release that Idealab's Snap.com has launched a shopping search engine that's powered with results from Smarter.com, an engine that I've mentioned several times on the blog. Smarter.com is led by by former Overture employees Talmadge O'Neill and Harry Tsao while GoTo.com/Overture founder, Bill Gross, is at the Snap.com helm.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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