Over the weekend I began to notice that Google is now promoting Gmail on the Google home page. Here's a screen cap. The text reads:
Email can be as easy as search. Gmail.
The word Gmail is hotlinked to the Gmail login page. There, info about getting a Gmail login via cell phone (SMS, text messaging) is available. However, a potential Gmail user will find no info about how to get an account without SMS access unless they click again and find the FAQ that tells them to ask a friend who has SMS acess or already has a Gmail account. Offering a link to this info from the outset would seem to make sense and save people time.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!