Over the weekend I began to notice that Google is now promoting Gmail on the Google home page. Here's a screen cap. The text reads:
Email can be as easy as search. Gmail.
The word Gmail is hotlinked to the Gmail login page. There, info about getting a Gmail login via cell phone (SMS, text messaging) is available. However, a potential Gmail user will find no info about how to get an account without SMS access unless they click again and find the FAQ that tells them to ask a friend who has SMS acess or already has a Gmail account. Offering a link to this info from the outset would seem to make sense and save people time.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!