Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA -- cost per action -- pricing for ads might help solve click fraud issues. Why? You'd only pay for traffic that converts. This month, Why CPA is Not a Cure for Click Fraud has Isaac Scarborough at iMedia delivering the counterpoint. Actually, he sees a lot of positives but not a complete end to click fraud, plus difficulties in moving people used to CPC to CPA.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!