Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA -- cost per action -- pricing for ads might help solve click fraud issues. Why? You'd only pay for traffic that converts. This month, Why CPA is Not a Cure for Click Fraud has Isaac Scarborough at iMedia delivering the counterpoint. Actually, he sees a lot of positives but not a complete end to click fraud, plus difficulties in moving people used to CPC to CPA.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!