Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA -- cost per action -- pricing for ads might help solve click fraud issues. Why? You'd only pay for traffic that converts. This month, Why CPA is Not a Cure for Click Fraud has Isaac Scarborough at iMedia delivering the counterpoint. Actually, he sees a lot of positives but not a complete end to click fraud, plus difficulties in moving people used to CPC to CPA.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!