One of the first things anyone embarking on a search marketing effort learns is that effective selection and use of keywords can make or break a campaign. Keyword research is an art, but the appropriate use of tools can help you practice the art much more effectively.
The folks who offer Wordtracker, one of the most popular keyword research tools, invited a number of search marketing experts to contribute their thoughts in a guide to keyword research that they're making freely available. I've got a review of the guide in today's SearchDay article, An Experts' Guide to Keyword Research.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!