Scott Johnson, CTO at Feedster, has written a commentary for Media Post about splogs (spam blogs) and what the industry must do to combat them. The commentary is titled, The Newest Front in the Online Wars: Splogs.
A splog is a spam blog--that is, a fake blog that is created for the sole purpose of getting a high search engine "page rank" to reap profits through ad clicks, or to drive customers to an otherwise obscure e-commerce site... To give you an idea of the magnitude of the problem, in the United Kingdom there is a company with over 15,000 spam blogs at last count. There were well over 10,000 spam blogs on BlogSpot alone related to the Triple Crown horse races. Of course, each time a visitor clicks on a paid search term, the advertiser pays for it and the "splogger" gets a revenue share... Blog search companies must maintain an aggressive stance on blog spam, and continue to hone their tools and techniques.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!