We've had a debate on our SEW Forums recently (see Matt Cutts Comments On Reputable Sites & Link Selling) over whether publishers should tag paid links so search engines won't count them. Part of that covered the issue of links where payment isn't so readily visible. Help Us Build a Link Farm, Get an iPod Nano? from Traffick is a case in point. Want to win an iPod Nano from them? Just post some links to them. It's an example of how what may seem to be a clear-cut, black-and-white issue isn't. Those who forthrightly pay for links potentially might not get those links counted, but do a savvy rub-our-back giveaway and that might fly under the radar?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!