SEOA bid for Aegis

A bid for Aegis

An unknown entity, probably an agency holding company, has approached Aegis — which contains the Isobar network’s iProspect, Carat Fusion and numerous other interactive businesses — with a a bid worth 140 pence per share, or U.S. $2.8 billion.

UPDATE (by Pamela Parker): The WSJ is reporting that the previously unnamed entity is Publicis.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y