Search Engine Blogs as Public Relations Tools from Loren Baker over at Search Engine Journal is a nice overview of how the various major search engines are turning more and more to blogs as a communication tool, with continuing unofficial help from employee blogs such as those from Yahoo's Jeremy Zawodny and Google's Matt Cutts (hey, Google, get his blog listed in your Blogs By Googlers section on the Google Blog already!).
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.