A new study by Jupiter Research and iProspect looks at several aspects of the search marketing industry, and draws some interesting conclusions about how well search marketers are performing, the effectiveness of organic vs. paid search marketing campaigns, and obstacles encountered in implementing search engine optimization techniques on client web sites, among other findings. See today's SearchDay article, How are Search Marketers Performing?, for more on the new research.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.