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A Snapshot of the Search Marketing Industry

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A new study by Jupiter Research and iProspect looks at several aspects of the search marketing industry, and draws some interesting conclusions about how well search marketers are performing, the effectiveness of organic vs. paid search marketing campaigns, and obstacles encountered in implementing search engine optimization techniques on client web sites, among other findings. See today's SearchDay article, How are Search Marketers Performing?, for more on the new research.


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