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Interactive best practices, Yahoo!-style

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You would expect a company like Yahoo! to know a thing or two about online advertising. Marketers in attendance at today's OMMA East conference were given a glimpse inside Yahoo!'s marketing machine with a keynote address from CMO Cammie Dunaway.

Dunaway shared her "Interactive Marketing 101"-style best practices:
* Match the creative to your target
* Connect emotionally
* Communicate a clear benefit
* Support your brand's personality
* Use meaningful interactivity
* Use rich media
* Integrate the customer experience
* Utilize promotional capabilities


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