Speaking of debunking urban myths, how about those of the SEO world? I just posted about a list of things that may (or may not) influence how a page will rank in search engines. But what convinces people of the truth behind a particular factor? Cause and Effect - Not Always Easy to Determine from Scottie Claiborne over at Search Engine Guide looks at how you can end up assuming something is working a certain way for all the wrong reasons, plus gives some basic tips on how to test correctly.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.