Speaking of debunking urban myths, how about those of the SEO world? I just posted about a list of things that may (or may not) influence how a page will rank in search engines. But what convinces people of the truth behind a particular factor? Cause and Effect - Not Always Easy to Determine from Scottie Claiborne over at Search Engine Guide looks at how you can end up assuming something is working a certain way for all the wrong reasons, plus gives some basic tips on how to test correctly.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!