Call Tracking Is For Everyone, Even If Pay Per Call Isn't
Honestly, all the hype over pay-per-call often makes me shake my head. Yes, it
can be a simple way for people without web sites to get search-targeted traffic.
But people who say they’d prefer a phone call rather than a web site visit
because they can track and act on the call? Then just run an ad to a page with
your phone number! That’s cheaper than doing pay-per-call, and you can still get
the call. Pay Per Call vs. Call Tracking: Walk Before You Run from Justin Sanger at ClickZ looks at this "walk before you run" approach in
more depth. He rightly explains that pay per call is not the same as call
tracking. Calls can be tracked without going into pay per call, and many would
benefit by doing so.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now