Via Gary Stein, How BodyBuilding.com pumps up sales by word of mouth marketing from Internet Retailer looks at how BodyBuilding.com expects to make web sales of $48 million this year largely off of traffic driven by free search listings. Rather than spend on search ads, the company has tons of articles that serve as fodder to attract natural search engine traffic.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!