No Guesswork Here: Web Sites Work For SMBs at InternetNews.com has a few search stat tidbits worth noting. A survey has found that among ways small and medium-sized business promote their sites, SEO is ranked second, 54 percent, just after email at 60 percent. That's SEO as in non-paid search. Paid search (or PPC) was ranked fourth at 20 percent.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.