The Google and Sun Microsystems press conference is over and word is that Google and Sun have announced a "multiyear" strategic relationship for Google to cross-promote their technologies. Bottom line: another potential jolt to Microsoft software dominanance especially, MS Office. The relationship will begin with the optional inclusion (not yet available) of the Google Toolbar in upcoming downloads of the Java Runtime Environment. Financial terms were not disclosed but Sun CEO, Scott McNealy said, "There is going to be a lot of money flowing both ways if we do this thing right."
Here's a review of some of the press coverage to this point:
- For the most part, the blogosphere is underwhelmed by the news, according to News.com
Key Facts and Quotes:
+ As part of the agreement, Sun will include the Google Toolbar as an option in downloads of the Java Runtime Environment from Java.com. The new functionality will be available soon.
+ Due to the popularity of Java on the desktop, downloads of Java have more than doubled year over year, reaching 20 million per month.
+ The distribution of Java and the Google Toolbar underscores Google's advocacy of Java technology.
+ The agreement between Sun and Google also kicks off further collaboration between the companies on projects like OpenOffice.org, the open source productivity suite that is the world's leading suite on the Solaris Operating System (Solaris OS) and Linux--and the leading alternative suite on Microsoft Windows.
+ "Working with Google will make our technologies available more broadly, increase options for users, lower barriers, and expand participation worldwide." --Scott McNealy, CEO Sun
NOTE: You can already register by email and be notified when the Google Toolbar for the Java Desktop will be available. From the looks of it, the Google Toolbar for Internet Explorer (kind of ironic) will be the version distributed by Sun. Sorry Firefox fans (at least for now). Scott
Sun CEO Scott McNealy said the toolbar, "will appear in weeks if not days."
Financial terms were not disclosed. "There is going to be a lot of money flowing both ways if we do this thing right," McNealy said.
Eventually, the Java component could be offered to users who download the free toolbar that offers quick access to Google search, spell checking and a popup blocker.
"We believe that this heavily promoted [Sun and Google] announcement is overblown, and does not represent a real definitive product threat to Microsoft's Office," S&P Equity Research. The Sun and Google partnership is "primarily as an enhanced distribution platform for each company," the research firm said.
The problem, however, is that even Google freaks - the types who would be excited if the ad broker started conducting mandatory, aggressive anal probes under the Fistoogle brand - won't find much to cheer here.* They've already got the Google toolbar, and are tooling around like, well, you know. For its part, Sun already serves up more than 20m downloads of Java per month. Will the availability of the Google toolbar - something already available from Google - make people want to download Java more? No, this deal centers more around the obvious - marketing.
* Wow, that's one strong comment. Comment of the year? It's a contender. (-:
John Loiacono, Sun's executive vice president for software. Google CEO Eric Schmidt said that what separates the Toolbar distribution deal from others the company has is the "vastness" of it.
Google also committed to buying more Sun servers, though Schmidt refused to detail how many or what type. That's significant, given the search giant's prestige as an Internet company and its reliance so far on machines it has built itself.
Pending agreement of project programmers, Sun will add a Google search bar to OpenOffice.org, an office software suite Sun turned into open-source software in 2000.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!