Search Term Pairs looks at spikes for searches on engagement rings versus wedding dresses. Notes from Vegas: Search Terms and the Competitive Substitute looks at how searches for online poker go up as sports betting drop, making him wonder if the same people are doing both but can't afford to do both at the same time.
Batman is in, Elmo is out tells me the Thunderbirds costumes I got for the kids for Halloween aren't making the top ten list of terms containing costumes. Guess I should be dressing them up like pirates, the top term, or Batman, the second. Pirate was a top term last year. Elmo, it turns out, is not.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.