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Top Ten List Of Search Ranking Factors

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Earlier I posted about Rand Fiskin's list of search ranking factors and how I wished they could be rated in order of importance. As I later wrote, Rand invited some people to take a stab at doing that. Today, he's posted the revised list, as he explains more here. Below is the top ten list and average scores (5.0 would be the highest you could get, meaning it was deemed super important).

  1. Title Tag - 4.57
  2. Anchor Text of Links - 4.46
  3. Keyword Use in Document Text - 4.38
  4. Accessibility of Document - 4.31
  5. Links to Document from Site-Internal Pages - 4.15
  6. Primary Subject Matter of Site - 4.00
  7. External Links to Linking Pages - 3.92
  8. Link Popularity of Site in Topical Community - 3.77
  9. Global Link Popularity of Site - 3.69
  10. Keyword Spamming - 3.69

Overall, I had a few problems with some of the things even included on the list and how they were defined. There were some factors I didn't think were well explained or unclear on how to vote. But the good news is that what emerged is an excellent starting list of factors for anyone to consider.

Using this view, you can go through and see the factors with contributor comments. For Search Engine Watch members, continue to the longer version of this post for a further rundown on my comments about the most important factors.

Want to comment or discuss? Visit our Search Engine Watch Forums thread, Top Ten SEO Factors.


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