SEO News
Search Ping Server Bought By Verisign

by , Comments

Dave Winer's ping service has been purchased by Verisign. Dave does a rundown on the sale here. Verisign does a rundown here. Why do you care? You probably don't need to.

Blog search engines and feed reading services can and do take pings from Weblogs to understand when content is updated. But it's not the only service you can ping, if you want to send out notifications.

But why wouldn't you depend on pining Weblogs? Right now, there's no reason not to. But while Verisign pledges pinging will remain free, it also talks about adding "value added services" for a fee. Potentially, that could mean getting some pings out faster than others. Or not. We don't know, and it remains a "we'll see type of thing."

The main point is this. Ultimately, I think pinging will be heading down a path of pinging the most important places in addition to any centralized server. So if Weblogs suddenly did get all into charging for rapid response, you'd still be able to notify other places despite it.

For example, you can (and should) ping Yahoo directly as explained here. Yahoo doesn't need to wait for you ping Weblogs or even (the service Yahoo bought in June).

Technorati has its own ping server, and I expect that any major player may ultimately have their own, perhaps with registration barriers or other systems to cutdown on ping spam. Any smart marketer will hit these in addition to a centralized server.

The entire pinging thing got you down/head spinning? Basically, most of this is probably built into the blogging tool you use. But a good starting place for more is Ping-o-Matic, which helps you send pings manually if you need to, plus has useful background.

By the way, in addition to Verisign buying, the ping system, AOL yesterday bought the entirely different Weblogs Inc. network of blog sites.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus