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User Engagement Means On Their Terms

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I'm only on Windows during office hours, and I never, ever use Internet Explorer.

I'm hardly alone. Apple announced 6.6 percent market share today, and Firefox adoption has been skyrocketing.

So why do sites like Ford Vehicles think they can sell me if the first thing their site tells me is "adapt or leave"?

"We're sorry, but the Ford Supercar Challenge is designed to run on Internet Explorer version 5.0 or higher and is not available for game play on Macintosh platforms."

I'm on Windows, you bozos. Running Firefox. Deal with it.

I a similar experience trying to visit an online tradeshow over the weekend using Mac/Firefox. I hung on a page telling me to use IE - nary a word regarding my OS. So I did try IE. And Safari. To no avail.

How do all those agencies that chant "it's about the user, it's about engagement" ad nauseum get away with this stuff?

I guess because their clients let them.


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