SEO News
Search

User Engagement Means On Their Terms

Comments

I'm only on Windows during office hours, and I never, ever use Internet Explorer.

I'm hardly alone. Apple announced 6.6 percent market share today, and Firefox adoption has been skyrocketing.

So why do sites like Ford Vehicles think they can sell me if the first thing their site tells me is "adapt or leave"?

"We're sorry, but the Ford Supercar Challenge is designed to run on Internet Explorer version 5.0 or higher and is not available for game play on Macintosh platforms."

I'm on Windows, you bozos. Running Firefox. Deal with it.

I a similar experience trying to visit an online tradeshow over the weekend using Mac/Firefox. I hung on a page telling me to use IE - nary a word regarding my OS. So I did try IE. And Safari. To no avail.

How do all those agencies that chant "it's about the user, it's about engagement" ad nauseum get away with this stuff?

I guess because their clients let them.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus