Search marketer Laura Thieme mentioned in an email to me loving Big.com. Hmm. Never heard of it. Taking a look, it's pretty cool. Basically, the search box and results over there are really, really big. "The most readable results on the web," is the site's slogan. Sure, you can make your font sizes bigger in your browser to make any of the major search engines more readable. But this is a simple, easy way to do it. Results, as far as I can tell, come from LookSmart. Doing some digging, I found the site is backed by Bill Gross and Perfect Market Technologies, which also runs Snap.
Out of curiosity, I did a fast check at Google, Yahoo, MSN and Ask Jeeves to see if they offer a preference to make font sizes bigger. Nope. I might have missed these options, of course -- but I don't think so. It's something they should consider. I also was surprised to find that I couldn't easily locate any text-only version options for these services. I was sure Google, at least, had offered a text-only version. If so, it's nowhere easily to be found.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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