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Top Ten SEO Starting Tips

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New and Improved 10 Tips to the Top at Search Engine Guide has Jill Whalen of HighRankings taking a fresh look at top SEO things to consider. She's got the details over there, but here's the summary:

  1. Stick with an established domain, if you can
  2. Optimize for your audience, not search engines
  3. Research target terms extensively
  4. Design your site with target terms in mind
  5. Build a search engine friendly site
  6. Use descriptive links
  7. Create compelling copy keeping target terms in mind
  8. Incorporate target terms into your title tags (YES! Each page should have a unique title)
  9. Ensure your site is link-worthy
  10. Don't fixate on ranking for one particular term

Plenty of good starting places advice. Need more? Top Ten List Of Search Ranking Factors talks about a list that Rand Fishkin helped get compiled last week.

FYI, Jill was also featured in an About.com interview this week, if you want to learn more about her and her SEO philosophy. Jill's also got an SEO seminar coming up next month in Philadelphia. More details on that here.


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At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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