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Short Queries Maybe More Sophisticated Than We Think

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I Hate Search. Don't Hate Search. Now, I Speak Search. Next week, "I Heart Search" and "I Grok Search" will be coming, as well as "Search On Board." But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. "We have learned how to make a few words go a long way," he writes and wonders if terse, Hemmingway-like searches may translate into how we deal with each other.


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