I Hate Search. Don't Hate Search. Now, I Speak Search. Next week, "I Heart Search" and "I Grok Search" will be coming, as well as "Search On Board." But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. "We have learned how to make a few words go a long way," he writes and wonders if terse, Hemmingway-like searches may translate into how we deal with each other.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.