I Hate Search. Don't Hate Search. Now, I Speak Search. Next week, "I Heart Search" and "I Grok Search" will be coming, as well as "Search On Board." But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. "We have learned how to make a few words go a long way," he writes and wonders if terse, Hemmingway-like searches may translate into how we deal with each other.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!