Today's search podcast covers Craigslist asking classifieds meta search engine Oodle not to gather its listings, a new tool to detect PageRank fakers, Google being big in the UK, top tips for those looking for SEO advice, getting blog search results more easily at Yahoo and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here). Below are links with more information about the stories that were discussed.
Queries Maybe More Sophisticated Than We Think
I Hate Search. Don't Hate Search. Now, I Speak Search. Next week, "I Heart Search" and "I Grok Search" will be coming, as well as "Search On Board." But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. "We have learned how to make a few words go a long way," he writes and wonders if terse, Hemmingway-like searches may translate into how we deal with each other....
Craigslist Says No To Oodle's Scraping
Via John Battelle, news that classified ads search engine Oodle has been asked by Craigslist to stop scraping their listings. Oodle says most listings, 80 percent, don't come from Craigslist. Still, Craiglist has great data, and it's a blow for those to be gone. Looking over at Google, I see Craiglist seems to have no problem of Google indexing 12 million of its pages. Of course, there's a difference between indexing a page and scraping the content to be included in a more vertical service. Meanwhile, HousingMaps, a blend of Google Maps and Craigslist seems still OK. John's seeking reaction from Craiglist, so keep an eye out over there.
PageRank Detection Tool
Using redirection and cloaking, a site can lay claim to the PageRank score of another site, with Dark SEO Team giving you a classic example here. Is it really a PR10 site, or is it Memorex? Actually, it's Google....
Google Leads in UK Search Race
According to new research from Hitwise, Google powers 7 in 10 UK searches. The study also reported that 94% of all UK searches come from the top four engines..
Bloglines Announces Enhancements To Service
Mark Fletcher (a very nice guy by the way) and his Bloglines team are announcing several new enchancements to the Bloglines web-based news aggregator this afternoon and we've got a quick peek. Expect more on the AJ Blog (or is the Ask.com Blog?) shortly....
and Google Cache Now Accessible in China
The Infoworld article: Google's Blogger service now accessible in China, reports that the Blogger service (at least for the time being) is back online and accessible in China after being blocked in 2002. Also, the Google cache is also now accessible to Google users in China....
- Top Ten
SEO Starting Tips
New and Improved 10 Tips to the Top at Search Engine Guide has Jill Whalen of HighRankings taking a fresh look at top SEO things to consider. She's got the details over there, but here's the summary:...
Yahoo Blog Search Via Threadwatch
I wished earlier that Yahoo would move ahead with a standalone blog search service, rather than forcing you to go thorugh Yahoo News for blog results. Nick over at Threadwatch grants that wish with a Yahoo Blog Search box you'll find here, plus he invites you to grab the code for yourself.
- Brett &
I Embrace ... Ah ... Put The Squeeze On Spam
Matt Cutts notes that long-time search marketer Joseph Morin is now blogging, kicking off with a photo proving that I and WebmasterWorld's Brett Tabke embrace spam. Such misinterpretation. Anyone can clearly see that Brett and I are putting the squeeze on spam, not embracing it :)...
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.