SEO News
Search

Survey: Growth of PPC Spending Looks Healthy

by , Comments

Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses on Internet advertising overall, it does offer a few nuggest that might be of interest.

  • Overall, respondents reported price increases for both search and display ads--including ads on run-of-network sites."
  • Growth in spending on pay-per-click ads also looked healthy. "Our survey results and channel checks suggest that pricing growth for the industry has picked back up in September after a flat July and August," states the report.
  • The majority of executives surveyed--58 percent--reported paying more for cost-per-click ads in the third quarter than in the second. Most of those who reported an increase in cost said it was between 1 and 10 percent.
  • Thirty-one percent of respondents reported no change in cost-per-click, while 11 percent said they paid less in the third quarter than the second.
  • Weighted growth in pay-per-click advertising came to 5 percent for the quarter, according to Deutsche Bank.

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus