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Local Search and Online Reservation Services: A Winning Combination?

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Netimperative has an article about a new service from the popular UK directory 192.com (they also offer aerial photos) that now offers you the ability to search for a restaurant (about 1300 are currently available) and then make a reservation online. Web-based online reservations are not a new idea. For example, OpenTable here in the U.S. offers online reservations for more than 3000 restaurants. Other companies also offer similar services. That said, I wouldn't be surprised that with the combination of several popular topics these days including, local search, mobile access, Wi-Fi, location-based services, VoIP, and even pay-per-call to some degree, it wont be very long before some of the large search companies are providing online reservations for restaurants and other events. Remember, Ask Jeeves parent IAC/InterActive also owns Ticketmaster and CitySearch. Talk about synergy!!! Heck, with Google Ride Finder you could even have a taxi or car service waiting to take you to and from dinner. (-: Direct links to online reservations seems like a no-brainer for many of the big search players.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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