Shopping search engines pioneered the idea of displaying an online merchant's reputation based on ratings provided by shoppers who actually bought products from a merchant. But how trustworthy are these reputation rankings? How do the shopping search engines prevent merchants from gaming their reviews, or other merchants slamming their competitors? In today's SearchDay article, Shopping Search and Merchant Reputations, guest writer Shari Thurow reports on a recent Search Engine Strategies panel that focused on these issues.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!