Shopping search engines pioneered the idea of displaying an online merchant's reputation based on ratings provided by shoppers who actually bought products from a merchant. But how trustworthy are these reputation rankings? How do the shopping search engines prevent merchants from gaming their reviews, or other merchants slamming their competitors? In today's SearchDay article, Shopping Search and Merchant Reputations, guest writer Shari Thurow reports on a recent Search Engine Strategies panel that focused on these issues.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
