Shopping search engines pioneered the idea of displaying an online merchant's reputation based on ratings provided by shoppers who actually bought products from a merchant. But how trustworthy are these reputation rankings? How do the shopping search engines prevent merchants from gaming their reviews, or other merchants slamming their competitors? In today's SearchDay article, Shopping Search and Merchant Reputations, guest writer Shari Thurow reports on a recent Search Engine Strategies panel that focused on these issues.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!