A new sub-chapter in the marriage of phone to Web. General Mills' Cheerioke lets you call in a song and then watch an avatar of your own design sing the recording back.
It's a viral play most cute and disturbing. And like many virals, the brand connetion is thin. "Start your morning on a high note." Yikes.
I sang a very bad rendition of "I Think We're Alone Now." I was afraid my cubicle neighbors would hear. I'm thinking office paranoia may deter widespread participation here.
Avatars are courtesy of Oddcast. Points go to those folks for upgrading the look of their virtual characters.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!