iPods owners are significantly more likely to create and spread online consumer-generated media (CGM), and that will likely increase with the incorporation of video content into their iPods, says Intelliseek.
From the study:
"iPod users are twice as likely to have authored a blog than consumers who do not own MP3 players, and they outpace other MP3 owners on creating and posting content online. iPod users are also 2.5 times as likely to exchange text messages on cellular phones (59% vs. 24% of non-owners), three times as likely to take photos with a camera phone (45% vs. 15%), and three times as likely to download video clips and movies to a personal computer (47% versus 16%)."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!