The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue, Too [subscription required].
Does the search (and everything else) giant have designs to dominate online ad serving, too? We've heard tell that (in alphabetical order) Bachelor #1 is Accipter; Bachelor #2 is Doubleclick's DART; and Bachelor #3 is Falk.
None of the parties involved are commenting, of course. Yet the potential of that sort of acquisition is anything but far-fetched. Sure, Google has stated interest in making deeper inroads into print advertising, and is dropping tantalizing hints about television -- not to mention Google Base.
All this without yet having the ability to serve a wide variety of display advertising online? It can't be long now before they buy -- or make -- some sort of solution.
Pamela Parker reminded me of the cross-platform possibilities such an acquisition would afford. All these companies can serve ads to wireless or iTV platforms (or have at least said they can).
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!