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Is Google Ad-Server Shopping?

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The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue, Too [subscription required].

Does the search (and everything else) giant have designs to dominate online ad serving, too? We've heard tell that (in alphabetical order) Bachelor #1 is Accipter; Bachelor #2 is Doubleclick's DART; and Bachelor #3 is Falk.

None of the parties involved are commenting, of course. Yet the potential of that sort of acquisition is anything but far-fetched. Sure, Google has stated interest in making deeper inroads into print advertising, and is dropping tantalizing hints about television -- not to mention Google Base.

All this without yet having the ability to serve a wide variety of display advertising online? It can't be long now before they buy -- or make -- some sort of solution.

Pamela Parker reminded me of the cross-platform possibilities such an acquisition would afford. All these companies can serve ads to wireless or iTV platforms (or have at least said they can).


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