Measuring the results of a search marketing campaign is a critical activity, but it's one that can be difficult or painful, especially if you're just getting started. Log file analysis tools, reports from paid search providers and other vendors can be both helpful and intimidating at the same time—especially if you're not really sure what you should be measuring.
A new book from web measurement guru Eric Peterson not only explains web analytics and measurement, it also shows you how to get the most from the array of tools and services available—even create your own system, should you like. I've got a full review of this excellent book in today's SearchDay article, Web Analytics, Demystified.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!