SEO News
Search

Getting the Airfare Buzz from Kayak.com

by , Comments

Kayak Buzz from travel search engine/aggregator Kayak allows the searcher to see what are the "'best fares'" to the most searched destinations from any airport in the world based on the searches other Kayak users have conducted. Your results are mapped on a Google Map. I wonder if they'll try it with MSN or Yahoo Maps?


The service combines some of the most popular ideas and topics in the
online/search world today (below in no specific order):



  • Using the web to spot "buzz"

     

  • Google Maps

     

  • Mashups

     

  • Communities of Users

     

  • Vertical Search and travel search aggregators


Let's run a search. We'll search for the best 25 fares from Chicago-O'Hare
Airport (ORD). You can enter a city or airport code. If you enter a city name, a
drop down appear with choices of airports.

  • Enter ORD

     

  • Click the "Get the Buzz Button"

     

  • A Google Map will appear with colored icons (depending on the fare) next to
    the cities for the best 25 fares

     

  • In the left column, you'll see a list of fare prices and cities. You can
    limit to a specific price range by moving the slider

     

  • Now, click on the city name on the list of map

     

  • I'll select Phoenix. A pop-up appears with the price someone paid, the
    travel dates, the source of the fare, and how many searches the price is based
    on.

     

  • Remember, if you search for the same fare you might not get it. Why? You
    might be traveling on different dates and airline fares are constantly
    changing.

Bottom Line: Fun and interesting technology that might even turn you on to a
great airfare.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus