Threadwatch points to Just Googling It Is Striking Fear Into Companies from the New York Times, yet another piece that will fuel the view as Google conquering the world.
Wal-mart is quoted as watching Google closely and described as seeing them as the seed of a threat, since it might be able to tell shoppers if better bargains are nearby. Nope, we can't have that!
We get more irrational exuberance of the type I haven't seen since 2003, when New York Times quoted someone comparing Google to God. This time, Google slips in the view of one to:
Google is the realization of everything that we thought the Internet was going to be about but really wasn't until Google.
Oh, come on! Get a grip. Google offers search results, wasn't the first to do that, did raise the bar and stayed ahead for about two years, but Yahoo and Ask Jeeves in particular deliver a great experience as well. This makes Google the realization of everything the internet was supposed to be?
Yep, Google does cool things. Gmail is cool and an advancement, but again, one that others have caught up with (and don't make you use a flippin' SMS messaging system to sign-up for it). Google Maps is way cool and another advancement, but it's hardly the realization of everything the internet was to be about.
Heck, I don't even know that anyone can agree on what the internet was supposed to be about, but I darn well know that if I grab 10 people off the street, they won't all agree that Google is the sum total of everything. In the end, Google and any search engines aren't everything. They are only pointers to everything, to the actual content that people want.
Rant aside, the story's funny from citing Bill Gates as saying that in a year or so, they'll demonstrate that MSN Search is better than Google. Yep, we'll see. They've still got tons of catching up to do, plus we've yet to see any movement on how the industry will agree on testing that would let us know whether to believe the "proof" that's put out.
The article touches on Google apparently still debating a real estate service, plus revisiting the entire giving internet access away for free idea. Newspapers, telecoms are other industries looking at the Google thread.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!