So a correction to my earlier post in this spot (the original still below for those who care). Google's got a new deal going on now where those who purchase a Google Search Appliance to replace an existing solution are also given a Google Mini for free. That's basically a smaller scale version of the GSA (more on the difference is here). So not quite the potential sweetener to get people to dump their existing enterprise search solution that I thought before.
Original Post: Google gives so many other products away for free that I guess it shouldn't be a surprise it has decided to do the same with its enterprise search product, the Google Search Appliance. The company has just announced that anyone that wants to give up their existing enterprise search tool can get the basic version of the search appliance, the Google Mini. You've got to the end of the year to do so via this page. The real question will be, will they give anyone any version of the appliance for free next year, hoping somehow to make money off of ads shown on enterprise search. Wouldn't surprise me in the least.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!