With all the debate over what Google Print might do to publishers, I was wondering if anyone was even using the service? Surely it wouldn't even crack the top ten of the most used Google services. As it turns out, indeed it does.
That's not surprising, given that Google provides links to booksellers as part of the pages it displays in Google Print. FYI, last time we checked, Google said it does not earn of off any book sales generated from visits that Google Print generates.
But how many people actually use Google Print at all? Bill said Hitwise couldn't generate audience estimates, but he did give me a percentage breakdown of traffic to all Google sites for a one week period ending Nov. 5. The summary is below (rounded to the nearest tenth of a percent for all visits, except those below a tenth of a percent):
- Google Web Search: 79.9 percent
- Google Image Search: 9.2 percent
- Google Mail/Gmail: 5.6 percent
- Google News: 1.6 percent
- Google Maps: 0.8 percent
- Froogle: 0.7 percent
- Google Scholar: 0.6 percent
- Google Groups/Groups 2 Beta: 0.5 percent
- Google Print: 0.4 percent
- Google Earth: 0.3 percent
- Google Directory: 0.2 percent
- Google Local: 0.1 percent
- Google Answers: 0.1 percent
- Google AdWords: 0.06 percent
- Google Desktop Search: 0.04 percent
- Google Talk: 0.02 percent
As you can see, Google Print doesn't have a ton of use compared to other Google services -- but it was still impressive to see it cracked the top ten.
Also notice how Google Local is below Google Maps. Google recently turned Google Maps into Google Local, and it's not hard to see why. If Google Maps was getting more traffic, the merging the two was an easy way to get more usage of local.
However, earlier this year Google said that Google Local was more popular than Froogle. It could be that Hitwise might not be counting the Google Maps/Google Local visits correctly due to the change. I'm checking with Bill on this and will postscript a follow up.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!