SEO News
Search

Macmillan's Book Digitisation Program: BookStore

by , Comments

Trying to keep all of the book digitization projects out there in some order is becoming a full time job. The Information World Review article: Macmillan takes on Google Print, features comments from Macmillan Chief Executive, Richard Charkin, about the his company's content digitisation plans called BookStore.

From the article:

Like Google Print, BookStore will be a searchable repository of digital book content, with e-commerce technology for purchasing titles.
Charkin said BookStore will appeal to publishers that want to take advantage of releasing their content online, but don?t want to surrender control of their copyright or invest in the technology required. ?We need to be able to do deals with people that we can measure, not to hold onto material, but to know who is using it and how,? Charkin said. ?Publishers have to get their act together with the entry of Yahoo and Microsoft into the arena alongside Amazon and Google.?
With three major parties digitising books for the web ? Google, Macmillan and the Yahoo/Microsoft-led Open Content Alliance ? Charkin, who is also president of the Publishers Association, has called for all sides of the industry to collaborate.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus