Traditionally, shopping search has revolved around providing product information and expert reviews, occasionally supplemented by reviews from customers that are often of dubious value. Yahoo is extending shopping search today by adding a number of new community-oriented tools that allow users to search for other user's product recommendations, as well as comment on them and rate them, adding a new layer of information to the mix. It's an interesting approach, and one that's likely to be quite popular in the shopping search arena. More in today's SearchDay article, Yahoo Personalizes Shopping, Adds Community Features.
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