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France Majority Party Campaigns with AdWords

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Over the weekend, running a search on Google France for the words "violence," "riots," "suburbs," "burned cars" or even "scum" pulled up Sponsored Links to France's majority party official UMP ("Union for a Popular Movement") Web site.

From the News.com story:

"Since the riots began, we've received many e-mails of support, with a number of activists and elected officials circulating as many as 17 petitions backing Nicolas Sarkozy," a party spokesperson told ZDNet France. "So we asked our technical contractor, L'Enchanteur des nouveaux médias, to channel such requests so that Internet users conducting searches surrounding the violence and the UMP come across an (official) document."

The response rate was apparently so high that the party pulled the ads after the web server hosting the landing pages crashed.


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