AdBrite is offering a page takeover unit called "Intermission" that it hopes "makes more money for publishers, and gives more exposure to advertisers." Can't argue it'll succeed on both counts, at least in the short term. The ad essentially redirects users to an advertiser's Web site (example), which they must click through to get the content they really wanted.
The appeal for AdBrite is clear. High CPMs and no production required. It also happens to be over-the-top intrusive.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.