SEO News
SES

Search Marketers vs. Search Engine Ad Reps

author-default
by , Comments

Although search engine ad reps are supposed to offer help to both advertisers and search marketers, they're also incentivized to persuade advertisers to work directly with them, bypassing search marketers. This conflict can cause tension between search marketers and ad reps, but there are ways to manage awkward situations, according to a panel of search marketers who discussed the topic at a recent Search Engine Strategies conference. Guest writer Heather Lloyd-Martin covered the session for today's SearchDay article, Search Engine Ad Reps: Friend or Foe?


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus