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Search Overtaking Email as Most Popular Online Activity

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New research from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. This is a big jump from last year, from 30% to 41% of the internet-using population searching every day. If these trends continue, the use of search engines may well overtake email as the primary internet activity in our daily online lives.

I plan to take a closer look at the report later in the week; if you can wait, a summary and link to the full PDF report are available on this page.


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