I wrote earlier about how Google was phasing out commissions in Europe -- well, reducing them and giving them another name at least. Google clearly wishes it had never gone the commission route in Europe, but that was seen as something it had to do to get started. Apparently, doing the commission game is another thing it sees as a must to do in order to boostrap things in China, says Shak in Google adds 5th reseller in China at China White. It'll be interesting to see if five years from now, it tries to dig out of that strategy in the way it's trying with Europe.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!