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Mashup Lover and Google's Chief Evangelist, Vint Cerf, Interviewed

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Perhaps Google's most famous new hire, Vice President and Chief Internet Evangelist, Vint Cerf, has sat down with Juan Carlos Perez of the IDG News Service for a brief Q&A interview that's posted here. Here are a few selected passages from the interview.

+ On Google loosing its focus as new services are added.
Cerf says:

Absolutely not. What's happening here is the aggregation of a remarkable collection of people, all of whom have a very visceral and strong appreciation for what is possible to do with software and information. And they are exploring a variety of ways in which to make these computer-driven tools more useful and also more cross functional. The focus isn't simply on search. The focus is on making information discoverable and useful, so all of these things you see happening at Google are side effects of expanding on the original paradigm, which was making search an effective tool. Now we're looking at how to make other information activities more effective and relevant.

+ On Mashups
Cerf tells IDG:

I can't tell you how excited I am about it. We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mashup stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications.

+ On Competition

One way to get ahead is to stay ahead, and Google is working very hard to make sure it explores as many new ideas as it can. You won't find Google resting on any of its laurels and letting the grass grow.

+ On Google Book Search/Google Library

On the Google [Book Search controversy], I don't think we explained as carefully as we should have how this was going to work and how we would protect the interest of the publishers. And the publishers have leapt to a conclusion which is not supported by what we're trying to do. Part of my job is to articulate that more carefully and I hope we can overcome the concerns that have been expressed.


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