Via Russell Beattie, Search terms on Kazaa to be blocked from ZDNet Australia has the rather disturbing order of an Australian court telling Kazaa that it must not allow searches on certain terms, such as artist names.
Let's be crystal clear about the order. It is not about removing pirated music (which is difficult because Kazaa doesn't host files). It is preventing people from searching for these words at all. Record companies will provide the list.
The reason that is is disturbing is the thought of such an action being applied to other search services. What if some company convinced a court that web search engines like Google and Yahoo were providing links to copyrighted material? Could that company then prevent people from searching on things like "madonna?"
I suspect a key issue in all of this is the fact that it could be argued that those searching for artists by name on Kazaa could be shown as being very likely looking for pirated music. But the idea of censoring what people are allowed to search for at all just feels like a step too far.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.