Partnerships are key to online travel search survival from Reuters covers some stats and developments with travel search. Only 6.5 percent of travelers have used travel search engines, compared to 44 percent who use a travel agency, data from Forrester has found. About 27 percent turned to general purpose search engines like Google or Yahoo, rather than meta search sites -- though what's not said is some of them no doubt clicked on results that led them to more specialized travel search sites.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!