As search marketing keeps getting hotter, so does the challenge in finding good people to do search marketing. Below, some articles on the topic that have come up in the past few weeks.
SEM Challenge 101: Hiring Staff from Rob Murray at iProspect outlines challenges such as the industry being new, skill sets being complex and there being a lack of standards. He then suggests those hiring look beyond "years of experience" and instead at asking a firm some core competency questions.
Searching for Searchers from InternetRetailer covers things like base pay for search marketers and the challenge in finding and hiring good people, especially with the growth that continues.
How to Cope With SEM Staffing Shortages, Part 1 has Kevin Lee from ClickZ wading in, explaining why he thinks the industry will continue to be complex, adding to the challenge of hiring people.
SEM Hiring 101 is a discussion over at our Search Engine Watch Forums related to hiring issues.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.