To go along with "Shopping Search Week" in SearchDay, InternetRetailer.com has some new numbers from a Harris Interactive survey that was commissioned by Yahoo Small Business in the article: Eight out of 10 holiday shoppers plan to buy gifts online, survey finds.
+ Some 30% of those surveyed said they would do at least half of their holiday shopping online.
+ About two-thirds of respondents identified online specialty or nice retailers as the ?best places? to shop for unusual or hard-to-find gifts.
In other findings, a high percentage of shoppers identified convenient hours (75%), avoiding crowded parking lots (68%) and the ability to locate hard-to-find or unusual gifts (60%) as the reason they planned to shop for holiday gifts online. A smaller percentage, 36%, identified lower prices as a reason to shop online for holiday gifts.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!