Love this transparency. Nick Denton shares his startup kit, a collection of cheap & free tools he uses to keep the Gawker machine running.
Nothing about advertising here, but I know he's used AdSense, Burst!, BlogAds and AdBrite. You can add those to his list as well.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.