It's certainly not the first of its kind, but given that Fortune Interactive's CEO is noted search marketer and blogger Andy Beal, it's worth noting that the firm has launched a reputation monitoring service.
Fortune's offering joins those of several other specialty firms, as well as PR firms with similar practices.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!