It's certainly not the first of its kind, but given that Fortune Interactive's CEO is noted search marketer and blogger Andy Beal, it's worth noting that the firm has launched a reputation monitoring service.
Fortune's offering joins those of several other specialty firms, as well as PR firms with similar practices.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!