It's certainly not the first of its kind, but given that Fortune Interactive's CEO is noted search marketer and blogger Andy Beal, it's worth noting that the firm has launched a reputation monitoring service.
Fortune's offering joins those of several other specialty firms, as well as PR firms with similar practices.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!